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South Korea store visits
Store of the month: September 2022: Lotte Zettaplex, Seoul, South Korea
See inside our pick for September's store of the month, Lotte Zettaplex. It is a new store concept with many inspirational range areas and high impact execution. The format aims to provide unlimited choice for shoppers, providing reasons to encourage them back into large stores.
How 7-Eleven attracts the breakfast crowd
See how 7-Eleven appeals to hungry shoppers in Seoul’s business district with a wide range of breakfast, food-to-go and wine options.
Inside Homeplus Mega Food Market
A new concept to re-energise hypermarket shopping, at a time when online shopping is surging in South Korea.
GS25's futuristic convenience concept explores tech 2.0 in South Korea
A first-look at GS25’s new digital experience lab store. It tests a wide range of technologies with potential to unlock the next stage of channel growth in the highly competitive South Korean market.
Retail execution at convenience stores, Seoul, South Korea
South Korea’s convenience stores are an integral part of the country’s fast paced lifestyle. In this report, we showcase a collection of best practices from the country’s leading convenience store operators, which are 7-Eleven, CU, GS25 and Emart24.
Retail execution at LOTTE Mart, Seoul, South Korea
We visited LOTTE’s Geumcheon hypermarket, the retailer’s first smart store, where online and offline are combined for an enhanced shopping experience. It features on-site dining, smart retail technology and a three-hour home delivery service.
Retail execution at Homeplus, Seoul, South Korea
This Homeplus store in Seoul has recently been renovated. With the new lighting system, improved signage, merchandising and elements of technology, the revamped store is able to better meet shoppers’ needs by making the shopping trip easier and more convenient.
Emart, Seongsu, Seoul, South Korea
Emart Seongsu is one of the retailer's oldest stores and a regular test bed for best practice and initiatives, we visited over the retailer's 25th anniversary to see the latest innovations in action.
Retail execution at Ministop, Seoul, South Korea
South Korea is home to Aeon's largest network of Ministop convenience stores. We went in-store to see how the retailer is succeeding with a targeted range, branded activity and a wide variety of categories.
Retail execution at 7-Eleven, Seoul, South Korea
We review two innovative 7-Eleven stores in Seoul, positioned to target different types of consumers.