06 November 2019
Diageo has taken one of its priority malt whisky brands, Talisker, and used voice commerce to bring down barriers of how shoppers can engage with the brand. Speaking at IGD Live , Diageo Futures’ innovation manager, Will Harvey, and Talisker’s senior brand manager, Helen Carswell, highlighted how taste, image and complexity were three barriers they aimed to overcome by using their ‘Test and ...