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Asda profile

A guide to the retailer and its operations today. Updated to include latest information on the retailer’s performance, strategic developments, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

With Asda expanding into convenience alongside its core superstore and online operations, see how it is evolving its offer with significant changes in private labels, promotions, loyalty and merchandising.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Asda has announced three change proposals as part of “its ongoing efforts to improve customer experience in its stores and drive sustainable growth for the future.”

More News

Private equity investor TDR and the Issa brothers, joint owners of forecourts business EG Group and supermarket Asda, are reported to be exploring a full merger of the two operations, with a view to securing more favourable terms in their upcoming refinancing of the extensive debts that EG Group has built up through its successive global acquisitions. EG Group operates significant forecourt est...
January heralds a fresh start on healthier living, with one in five of us aiming to make New Year’s resolutions in 2023, according to YouGov. Improving our diets, losing weight and exercising are amongst the most common goals. Short but valuable window of opportunity This is a valuable window of opportunity for retailers and brands to encourage and support consumer behaviour changes. The ...
January – typically a month that sees a wealth of initiatives from supermarkets around health and wellness – has seen some private label endeavours from most of the major UK grocers. With campaigns such as Veganuary and Dry January firmly embedded in the British supermarket calendar, the grocers are keen to climb aboard the bandwagon with own-brand launches and other merchandising initiatives. ...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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