FairPrice overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

FairPrice: data

See data on the retailer’s performance and forecasts for its operations by channel.

Singapore Country Presentation

This guide to Singapore explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Strategic outlook for FairPrice

We review FairPrice’s current performance, plus progress against key strategic objectives.

Latest News

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As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights.

More News

FairPrice is working with local agencies to test the use of autonomous robots in providing on-demand deliveries in Singapore. Greater convenience and flexibility Source: IMDA The trial is currently limited to a neighbourhood shopping complex in Punggol and the residential area nearby. The one-year trial will assess: Technologies such as AI for autonomous navigation, obstacle det...
Chinese New Year is the biggest annual trading event for many markets and retailers across Asia.  The pandemic has once again impacted celebrations. This year, retailers are more prepared for the complexity of complying with COVID-19 measures and changes in shoppers’ behaviour. We highlight the best-in-class execution from the Asia region and beyond    1. Growing the eat-at-home opportunity ...
FairPrice has opened a new hypermarket with a dine-in area and local food concepts at Parkway Parade on 12 January. The space was previously occupied by Giant hypermarket until March last year. First cocktail bar in a grocery store Shoppers can order a unique in-house cocktail, the FairPrice Fizz Tipple, made with gin, lemon juice, strawberry syrup and egg white foam. Bar snacks like tortil...
Data

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