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Strategic outlook for Rewe

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.  

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

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With meat consumption on the decline, I look at plant-based developments in Germany.

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The German retailer continues to innovate, trialling drone deliveries in rural Hessen Plugging gaps in the supply of everyday staples The project, called LieferMichel, launched on 5 th October 2023. With initiatives of this kind, the main goal is to make daily necessities accessible to more people living in rural areas. This is not a first for REWE – earlier this year it launched a superma...
We explore the latest updates from one of Europe’s top retailers and wholesalers, as it continues to innovate across markets Continued focus on convenience Recently, a key part of the group’s strategy has been to focus on its convenience offer. In partnership with OMV, a new forecourt store, VIVA BILLA, has opened in Prague – with 1,100 SKUs focused on local products, a spacious seating are...
Mein Real hypermarket stores are back under the control of SCP Group, and it is looking to sell. Tischendorf family unable to improve stores In June 2022, the Tischendorf family took control of 62 former Real hypermarkets from SCP Group. Initial investment was made and a supply deal was struck with REWE, which included its private label ranges being made available in Mein Real stores. Af...
5-year forecasts to 2028

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