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Rewe Group news

13 October 2023
With meat consumption on the decline, I look at plant-based developments in Germany. Steady decline in consumption continues Meat consumption in the German market has been falling for several years and 2022 saw record lows. The Federal Statistics Office reporting a decline in slaughterhouse production of 5.9% in the first half of 2023, showing the decline in consumption will continue. Re...
06 October 2023
The German retailer continues to innovate, trialling drone deliveries in rural Hessen Plugging gaps in the supply of everyday staples The project, called LieferMichel, launched on 5 th October 2023. With initiatives of this kind, the main goal is to make daily necessities accessible to more people living in rural areas. This is not a first for REWE – earlier this year it launched a superma...
02 October 2023
We explore the latest updates from one of Europe’s top retailers and wholesalers, as it continues to innovate across markets Continued focus on convenience Recently, a key part of the group’s strategy has been to focus on its convenience offer. In partnership with OMV, a new forecourt store, VIVA BILLA, has opened in Prague – with 1,100 SKUs focused on local products, a spacious seating are...
08 August 2023
Mein Real hypermarket stores are back under the control of SCP Group, and it is looking to sell. Tischendorf family unable to improve stores In June 2022, the Tischendorf family took control of 62 former Real hypermarkets from SCP Group. Initial investment was made and a supply deal was struck with REWE, which included its private label ranges being made available in Mein Real stores. Af...
01 August 2023
In a bold move during the current economic climate, the discounter has temporarily increased the price of nine products up to 94% to highlight the social and ecological impact of food.  A scientific approach to calculating environmental impact  In partnership with the Technical University of Nuremberg and the University of Greifswald, the retailer has calculated the environmental impact of ...
14 July 2023
With exits from the channel and low activity from the market leaders, we look at recent developments in online grocery in Europe’s largest grocery market. Low penetration as shoppers prefer physical channels Making up only 1.4% of the market in 2022 and forecast to only increase to 2.5% in 2027, the online grocery channel has struggled to win over shoppers. So, why has there been this re...
11 July 2023
The retailer, which is part of the REWE group, now has a fleet of three driverless vehicles operating across two districts in Vilnius.  REWE group at the forefront of innovation  Following innovations in Germany, such as testing of autonomous delivery robots in Hamburg, as well as trialling an unmanned store “ Josefs nahkauf BOX ” in Pettstadt, the REWE Group is now piloting three autonom...
10 July 2023
The new range, called Pianetiamo, includes three salad products and is now available across all 435 stores in the country.  A sustainable move, and the first in Italy  Vertical farming used 95% less water compared to traditional farming methods. What's more, it uses no pesticides and significantly less land, making it better for the environment in many ways.  “ Penny proudly positions it...
08 June 2023
We look at a few recent developments in the Bel Paese.  Esselunga opens new hypermarket in Liguria  For its second store in Genoa, Esselunga has opened a new location in San Benigno. The 3,200 sq. m hypermarket is on two floors and features 18,000 SKUs, a large Bar Atlantic, EV charging points in the car park, self-checkouts and several counters. Its offer includes a wine shop with a sommel...
01 June 2023
We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores  The shopper journey needs improvement One of the main things that stood out to us is the fact that, in most stores, the shopper journey wasn’t great. Navigation is almost non-existent, and we often found ourselves walking arou...