Rewe Group store visits


See inside our pick for July’s store of the month, BILLA Corso, Hoher Markt, Austria. It is an impressive city centre convenience store that offers both a convenient top-up or larger shop, as well as an in-store drinking experience.
See inside our pick for June’s store of the month, REWE, Wiesbaden-Erbenheim, Germany. Be inspired by how the retailer build a sustainable supermarket with a farm on the roof.


In this report, we review all of the stores visited in Berlin in May 2023, and how retailers are aligning to the top five European trends we identified earlier this year. Retailers and suppliers can be inspired by the many initiatives displayed by German retailers in the capital.
A review of Rewe’s first Pick & Go concept.
Understand how discounter Penny is successfully differentiating itself from market leader Lidl in Romania.
Billa is experimenting with different formats and has opened a premium Billa Corso store, complete with a fully operational wine bar.
This Rewe store is located in a busy area of Berlin. The store combines a large selection of food-to-go options with a high-quality supermarket offer, creating an engaging environment which welcomes a variety of shoppers.
A unique format for Penny, demonstrating the retailer’s interest in targeting a new shopper base.
We look at how leading retailers in Hamburg are adapting their store formats to meet changing shopper preferences.
We visited two Billa stores in Vienna, Austria to see what innovative concepts Billa is using to attract shoppers. Highlights include a large food-to-go range, and a modern store design.
We visited two Rewe stores in Germany and showcase the latest developments from the retailer.
Penny Lehovec is the flagship store in the Czech Republic. In comparison of size the store is smaller than the average unit in the country. The store concept was revised to freshen the look and feel and emphasise fresh food offer,and will be rolled out across the Czech Republic and Slovakia. This report illustrates the focus and opportunities for traders looking to trade with the discount chain in Czech Republic.