Private label in Europe

Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.

Private label in the cost-crisis era

In this report we answer five key questions to help you understand the direction of travel of private label development. 

10 retailers in Western Europe winning with private label

We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.

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In Latin America, the sales penetration of private label is well behind the levels seen in more developed regions, e.g. Europe and North America. But, in recent years this has started to change.   

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French based retailer Intermarché has further developed its private label range to meet customer demands. Creating private label products for the future Intermarché has improved over 2,300 products from its private label range. The development will address the current purchasing power concerns of French customers, and focus on long term goals of improving nutritional content and being environ...
As the retailer looks to promote its value messages, we round up three developments looking at how Asda is looking to help shoppers as the impact of inflation continues to be felt. Asda to let children eat for £1 at its cafes Asda will allow children to get a hot meal in one of its café for £1 with no minimum adult spend. The retailer said the offer would be available at all its 156 cafes i...
As UK inflation reached its highest level in 40 years, shoppers’ concerns about the economic outlook and how this will impact on them is increasing. Off the back of these growing worries, a question we have been receiving a lot recently is around, how will this impact on their perception and purchasing of private label products? Given this interest I thought it useful to highlight three p...
Retail Analysis 5–year forecasts

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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

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