Insights

Private label in Europe

Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.

Private label in the cost-crisis era

In this report we answer five key questions to help you understand the direction of travel of private label development. 

10 retailers in Western Europe winning with private label

We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.

Latest News

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Morrisons has opened up its Safeway private label range to the independent retail sector, around 30 items now available through wholesaler Eden Farm. The assortment includes eggs, dairy, deli, cheese, meat, pizza and desserts. The wholesaler has noted that “New to Eden Farm, Safeway brings a range of fresh products renowned for quality. With our expertise in shopkeeping we have created a range of products fit for convenience, with smaller case sizes and a range of products to offer the perfect meal solution with convenience in mind.”

More News

Asda has updated investors on its Q3 trading performance, noting its investments to drive value during the quarter resulted in a 4.7% increase in like-for-like sales, when compared to the same period last year. Total revenues, excluding fuel, amounted to £5.2 bn. Asda's cost-of-living-focused initiatives Asda’s endeavours to address the cost-of-living crisis included rolling out 141 new eco...
Finland's Kesko has reported an increase in demand for its private label products, as shoppers seek cost savings and high-quality alternatives. Source: Kesko Price conscious shoppers boost private label demand In its most recent K-Barometer survey, 62% of Kesko’s shoppers said they would buy more of the store’s own brand products. This has also been reflected in the sales data, with sal...
Understand how Salling group plans to help shoppers with rising costs and inflation, while Dagrofa and Aldi focus on creating and improving store concepts to compete in the market.   Salling group extends price caps on essential products Denmark based Salling Group announced it has prolonged its price cap until the end of 2022, to help during the current difficult living conditions, with ener...
NEW 5-year forecasts to 2027!

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

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