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Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.
In this report we answer five key questions to help you understand the direction of travel of private label development.
We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.
Morrisons has opened up its Safeway private label range to the independent retail sector, around 30 items now available through wholesaler Eden Farm. The assortment includes eggs, dairy, deli, cheese, meat, pizza and desserts. The wholesaler has noted that “New to Eden Farm, Safeway brings a range of fresh products renowned for quality. With our expertise in shopkeeping we have created a range of products fit for convenience, with smaller case sizes and a range of products to offer the perfect meal solution with convenience in mind.”
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To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.
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