Private label and brands news

10 February 2014
Migros has launched a campaign called Élaboré chez nous (Made by us) to promote the wide variety and diversity of private label products made in its own production facilities. Showcasing closeness to customers Migros manufactures nearly 10,000 products, from chocolate to sunscreen. The retailer's head of marketing, Hansueli Siber, believes this capability allows Migros to satisfy cust...
10 February 2014
Major UK wholesale buying group, Today's has kicked off 2014 with a major campaign to build the uptake of its new private label ranges amongst members and their retail customers.  Under the title of 'Margin maker!' Today's Group members are offering promotional wholesale prices on a range of its Today's Select private label products, enabling retailers to make a minimum of 40% profit on retail on...
05 February 2014
Centra, the Musgrave controlled symbol group, has announced a 3.5% increase in sales to €1.48bn sales in 2013, lifting its overall market share in the Irish convenience market. Own brand instrumental to Centra’s achievement Announcing the results at its National Retailer Conference, Martin Kelleher, Managing Director of Centra concluded that the retailer's success was down to the sales of it...
30 January 2014
In the Netherlands, Albert Heijn is set to expand its AH Basic private label range, while Detailresult Group is rumoured to be about to enter the convenience market. Albert Heijn to expand entry level private label range Albert Heijn has announced that over the coming months it will be adding 100 new products to its existing range of 400 AH Basic products. Launched in April 2013, the AH Basic...
21 January 2014
New market share data reveals SuperValu and the discounters were the only retailers to grow sales in a declining Irish market at Christmas. 12 weeks to 06 January 2013 (% share) 12 weeks to 05 January 2014 (% share) Sales growth (Y-o-Y %) Tesco 27.8 26.2 -6.2 Dunnes 24.1 23.9 -0.9 SuperValu 19.8 20.1 1.3 Superquinn 5.5 ...
21 January 2014
We explore key developments at Tesco Kipa, including the launch of online grocery shopping and the implementation of a satisfaction guarantee campaign. Online shopping to launch imminently According to local press reports, the retailer is due to start the service later this month, offering a range of over 12,000 products. This represents a key development in Tesco’s wider strategy for grow...
20 January 2014
Sainsbury's has launched a new advertising campaign to communicate the strengths of its relaunched basics entry level own brand range. Highlighting ethics and value The new TV campaign, which will run until mid March, highlights how the basics shares the same ethical standards as other Sainsbury's products with a series of ads featuring products from the range. The first ad showcases Sains...
08 January 2014
Key premium UK supermarket retailer Waitrose has announced trading figures for the Christmas period, showing sustained outperformance. For the five weeks to 24th December sales were up 5.4% on 2012, boosted by a like-for-like performance of 3.1%.  Online sales in particular grew massively in the period, up 33.4%. Trading especially strong in the holiday period itself Quoting perfo...
08 January 2014
Total Group sales grew 13.6% to JPY 7.2tn (USD 68.8bn), while operating income saw a 15.1% increase to JPY 249bn (USD 3.4bn) at the end of the third quarter of the year. Continually driving growth in convenience A combination of an expanding store network (net increase of 920 stores in first nine months) and the continuation of healthy same store sales (+1.8%) has helped Seven-Eleven Japan...
06 January 2014
Tesco has launched a new healthy living private label brand that will see two existing brands merged in order to simplify the offer for customers. Revamped 'healthy living' brand offers two options The new brand, Tesco Healthy Living, will replace both the Tesco Light Choices and Tesco Eat Live Enjoy private label brands. The range will include more than 230 products, of which 85% are new o...