Private label and brands news

15 November 2013
Swedish retailer ICA has announced its Q3 results for the three month period ending September 2013, saying that it generated sales worth SEK 24.8bn ($3.7bn) for the quarter, an increase of 2.3% versus last year. ICA returns to profit ICA advised that their net profit for the period was SEK 585m ($87.8m) compared to a loss of SEK 296m ($44.4m) for the same period last year. Last year in Q3,...
12 November 2013
Intermarché is aiming to become one of the leading food producers in France, according to reports in Les Echos. Targeting €4 billion in turnover According to the reports, Intermarché wants to become one of the top five food producers in France by 2015, an aim that has seen it target a turnover of €4 billion for its production arm, up from €3.5 billion presently. Aim to see Intermarché in...
08 November 2013
Edeka has relaunched its fresh produce private label ranges ‘Rio Grande’ and ‘Gärtners Beste’ (Gardener’s Best) under the Edeka umbrella brand. Differentiation through packaging Over 120 fruit and vegetable products were relaunched to create a modern, eye-catching appearance and improve on shelf visibility. New packaging now carries Edeka’s logo and highlights product attributes such as qua...
05 November 2013
Walmart is testing a new entry-level private label brand in a small number of markets in the US. The ‘Price First’ range is focused on core staples including peanut butter, vegetable oil and biscuit wafers. Simple design for shelf-edge impact The basic design, featuring clear product descriptions, a strong colour block, and the use of product line drawings, will help ensure a strong presence...
31 October 2013
Sobeys has launched a new range of products under the ‘Compliments Presents: Jamie Oliver Discovers Canada’ private label as part of its partnership with the leading chef. Focusing on ready-to-cook to encourage Canadians to eat better This new range had been developed specifically for the holiday season and includes bakery, meat, seafood and deli items. With an emphasis on ready-to-cook prod...
31 October 2013
Emily O’Neill looks at three private label trends that are shaping global strategies. In many markets, shoppers‘ attitudes towards private label ranges have changed dramatically over the past five years, and retailers are increasingly using their private label strategy as a key tool to differentiate their offer and build brand identity. 1. Interacting with shoppers Retailers are ...
22 October 2013
Carrefour has introduced products labelled 'Petit Prix' (small prices) in French stores. Covers fresh produce and meat The products have appeared in fresh produce and meat categories, with 'Petit Prix' on the packaging and on the signage in-store. The Petit Prix bananas pictured below are €0.99 per kg, while premium bananas are on sale in this store at €1.69 per kg. The packaging does no...
16 October 2013
Netherlands-based Coop Supermarkten has launched a new standard private label range, called Coop, according to reports from Distrifood. Range to sit alongside existing private labels The Coop range will consist of 1,500 items and will be formed by the rebranding of existing products, such as the Coop Select brand, but also sit alongside those of the Markant private label range, which is sourc...
08 October 2013
Italian retailer Gruppo CRAI has frozen the prices of its private label products for the rest of 2013, absorbing the increase in VAT. Freeze to last until end of year The Italian government increased the VAT rate from 21% to 22% on 1 October 2013. CRAI acted swiftly, announcing on 2 October that it would freeze prices. Commenting on the move, managing director Marco Bordoli said the freeze...
07 October 2013
Despite products having already started appearing in-store last month, Tesco has officially relaunched Tesco finest* private label, the biggest single investment in the brand since it launched 15 years ago. Revamped brand to appeal to customer demands The relaunch will see over 400 new products introduced, 200 products discontinued and in total three quarters of the 1,500 products either n...