Private label and brands news

07 October 2013
Despite products having already started appearing in-store last month, Tesco has officially relaunched Tesco finest* private label, the biggest single investment in the brand since it launched 15 years ago. Revamped brand to appeal to customer demands The relaunch will see over 400 new products introduced, 200 products discontinued and in total three quarters of the 1,500 products either n...
04 October 2013
Woolworths has launched a new Farmers private label milk brand in some of its stores in New South Wales. Direct milk supply to drive a more sustainable future The brand has started to appear in stores on the north coast of the state, with plans to roll it out to all of its NSW stores in the next few months. The brand is sourced from dairy farmers in the Manning Valley and comes in three var...
27 September 2013
Belgium-based Delhaize Group has introduced a new banner into Romania – AB Cool Food – which exclusively sells frozen foods, with the opening of the store in Bucharest. Range made up only of imported brands The banner’s range is made up solely of private label products from Delhaize and Casino, which are merchandised alongside imported brands, meaning that out of the 600 products on sale, non...
26 September 2013
In separate developments Louis Delhaize has introduced a new private label product in France, while it prepares to launch Drive in Romania. Cora Harmony private label launched in France The retailer has extended the reach of the Cora Harmony private label into France for the first time, having sold it in Belgium previously. The range covers a number of health products and includes chicken nat...
25 September 2013
Casino has revealed a new private label brand covering products for children, and in separate news is said to be negotiating the acquisition of a number of Le Mutant hard discount stores in France. New brand for children: 'Les Doodingues' The brand, called ' Les Doodingues ', was launched in early September and is available in Géant Casino, Hyper Casino, supermarchés Casino and Petit C...
24 September 2013
Chefs demonstrate M Kitchen's strengths The roadshow kicked off last week in Manchester and over the next month will visit Bexleyheath, Birmingham and Glasgow. At each venue M Kitchen chefs will serve up freshly prepared products from M Kitchen's world cuisine range for visitors to sample. Those visiting the events will receive a £1 coupon to spend on M Kitchen products and can also enter a dr...
19 September 2013
Linking with the launch of 'Loved by Us', The Co-operative has launched a new TV campaign to promote own brand products. Targeting younger shoppers The two sets of ads feature a young couple pretending that the own brand products they serve up are products they have created from scratch. In the first ad the woman passes off the Truly Irresistible beef stroganoff she serves to her partner as ...
18 September 2013
Coles continues to expand its private label offering with the introduction of a new gluten-free brand, called Simply Gluten Free. New range covers four categories... The new range is made up of over 40 lines, with products first appearing in the baking, snacking, frozen and meal solutions categories. Coles aims for the new range to make it easier for shoppers who are after gluten free product...
17 September 2013
Safeway has partnered with Marcela Valladolid, a Food Network host and cookbook author, to develop a new exclusive range of products sold under the Marcela Valladolid brand. Developed to provide an authentic Mexican eating experience The Marcela Valladolid brand consists of a range of products which have been developed to “make it easy for shoppers to bring home a real taste of Mexico.” Doze...
16 September 2013
Trade press sources report that major national cash & carry wholesaler Bestway has launched a promotional 'amnesty' campaign to pitch its budget Best-in Essentials range directly against the Euro Shopper brand, supplied by its key competitor Booker.  Retailer customers bringing a single item of any six Euro Shopper products into a Bestway or Batley's depot will be able to swap it for an entire cas...