Private label and brands news

12 September 2013
Morrisons has reported flat total turnover and adjusted its store opening programme to align it with changing channel opportunities. Profits fall back as sales flatline For the 26 weeks to August 4th, Morrisons announced: Total sales of £8.9bn for 26 weeks to April 4th, unchanged on H1 2011/12, with lower fuel volumes offsetting a slight rise in store sales Total ex fuel store sa...
10 September 2013
The Co-operative has made two major enhancements to its own brand ranges, including the rollout of its first 'Loved by Us' lines. Chilled ready meals range about to launch On September 16th, the Co-operative will completely relaunch its chilled ready meals offer with 47 new lines added to the range and improvements made to 80 existing lines. The Co-operative says the lines have been benchmarked...
10 September 2013
Asda has undergone a major overhaul of its "free-from" range as it looks to capitalise on strong growth in the category. Range review on "free-from" products As part of a range review Asda has introduced almost 100 new products to its offer. These include SKUs from branded manufacturers such as Amy's Kitchen and Heinz, in addition to 27 new private label lines. Part of the Chosen By You...
04 September 2013
Tesco has kickstarted the re-launch of its premium tier Tesco Finest private label, with the first new products appearing in-store. New packaging, logo and quality messages One of the first new categories to receive the new Tesco Finest look and feel is yoghurts. Looking at Tesco Finest lemon curd yoghurt, it appears that the ingredients used have remained the same, but the packaging look...
04 September 2013
Woolworths has announced that it will be investing AU$3m in a new deal that will see it source all of its own brand deciduous canned fruit from Australia. Increasing 'Australian grown' penetration in canned fruit The new deal will ensure that all Woolworths private label canned apples, pears, peaches and apricots will be Australian grown and supplied by its existing largest supplier of ca...
22 August 2013
Asda is extending its mid-tier private label range, 'Chosen by you ', to include a new children's food range. 'Chosen by kids' The new range, 'Chosen by kids', will launch with 180 new products. The products have undergone blind taste tests with children aged 4-8 years, as well as their mums. The range will cover a wide variety of meal occasions, from breakfast through to teatime. The ...
12 August 2013
Denner is removing its premium private label, Primess, from its ranges according to Swiss press reports. Part of strategic redirection The Primess range was launched in 2007 and now numbers around 30 food items. According to Denner spokesperson Paloma Martino, quoted in Swiss newspaper Handelzeitung, the range will be successively replaced by more quality private label products under th...
12 August 2013
The German retailer has announced it is strengthening its regional assortment in stores in Eastern Germany. ‘From Thuringia to Saxony – grown at ours’ The new regional private label range will have seasonal fresh produce grown by around 40 suppliers and farmers from the Thuringia and Saxony regions. Produce will have been grown within a 50km radius of the stores. Building on regional e...
05 August 2013
The Co-operative has announced a major overhaul of its standard private label tier, which will be renamed "Loved by us". 700 lines relaunched by Christmas The "Loved by us" branding will initially launch in stores in September, covering food-to-go, ready meals, pies and pizzas. The Co-operative plans to have reintroduced 700 lines by Christmas, with the remaining 1,800 standard tier ra...
15 July 2013
The Indian retailer announces the extension of private label ranges in KB's Fairprice stores, and expansion into the health and beauty category. KB's Fairprice format driving growth The group launched private label brands into its stores in 2008; in the  convenience KB's Fairprice format these ranges now contribute around 40% to sales turnover. Future Retail forecasts accelerated g...