22 August 2013
Asda is extending its mid-tier private label range, 'Chosen by you ', to include a new children's food range.
'Chosen by kids'
The new range, 'Chosen by kids', will launch with 180 new products. The products have undergone blind taste tests with children aged 4-8 years, as well as their mums. The range will cover a wide variety of meal occasions, from breakfast through to teatime. The ...