Five trends that will shape the discount channel globally this year including some considerations and implications for suppliers and retailers.

We review 2021 to highlight some of Aldi and Lidl's major developments and how they are transforming their models.

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

Variety discounters are an increasingly important part of shoppers’ repertoire, competitors of grocers and an alternative route to market for brands. In this presentation we combine our retail and shopper knowledge to understand the key trends shaping the variety discount channel.

 In this report we analyse the performance of the channel in 2020 and its outlook to 2022. We also have a closer look at 10 key markets, providing insights enabling you to quickly understand what to focus on to win. 

Discounters' value proposition is being increasingly challenged by their competitors. This new situation means they are now looking to work more closely with brand suppliers to continue to champion value. This report has been developed to help suppliers better understand how they can support discounters to better spotlight value.