Clarel, Madrid, Spain

Jon Wright
Head of Insight
@fromigd

We visited Spanish discounter DIA’s health & beauty fascia Clarel, a format which complements its core grocery network. Targeted at middle-income consumers, the format is constantly evolving. DIA’s aim is for Clarel to become the benchmark in Iberia for shoppers looking to buy health, beauty, household, baby, personal care and pet care products.