Calculations

Tips to help you interpret and use the data to gain more insight

How can I calculate forecasted channel shares or channel year-on-year growth as a %?

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Using the Datacentre tool:

  • In Data Types, select your retailers and countries, and the appropriate grocery channels/formats
  • In Add Measures, select Sales within Retailer Measures, and Grocery Retail Market within Market Sizes
  • Run the report, export to Excel, and convert the value of the Grocery Retail Markets from billions to millions
  • Use an Excel formula to divide the value of the grocery channel by the value of the grocery market to get the percentage
  • Use an Excel formula such as =(year2/year1)-1 to calculate year-on-year growth percentage

Are sales and forecasts in Datacentre at constant prices or do they include inflation?

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The retailer sales are in nominal terms (or current prices), which means they include inflation.

You can calculate the real values by using the Consumer Price Inflation measure, found in the ‘Add Measures > Macroeconomic’ section of the tool. You can arrive at real values by taking inflation away from nominal sales.

Do you forecast inflation within Datacentre?

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We do record the Consumer Price Inflation measure, found in the ‘Add Measures > Macroeconomic’ section of the tool, as forecast by the IMF.

Can sales from franchise partners be excluded?

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Yes. Once you’ve run a report in Datacentre, look for the ‘cog’ icon in the header of the Retailer column. Click on this for an option to exclude franchise sales from the report.

Alternatively, when you select a retailer while building a report (under Add Data Types), a cog icon will appear to the right of the name. Click on this to view the retailer’s group structure. Scroll down the list and any names marked by an ‘F’ icon, (representing a franchise) can be deselected.

For franchisors, sales shown are net retail sales, not the revenue generated through wholesale sales to franchise partners.

Franchised stores are usually managed directly by the franchisor and combine many different independent owners (e.g. Carrefour convenience stores in France are mostly franchised to independent store owners).

Can I total all the sales for retailers in a channel to get a total channel view?

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Datacentre records sales from the main retailers in each country; this sum excludes the smaller retail outlets, which we don’t track.

The performance of the leading retailers in each channel provides indicative trends; we are making full channel sizes and forecasts available for key markets in their Country Presentations (select your country from ‘Markets’ tab, and click ‘Presentations’ along the orange bar).

Where can I find compound annual growth rate (CAGR)?

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Compound annual growth rate (CAGR) is the average yearly growth rate over multiple years. It only takes into consideration the final and the start values, and assumes equal growth for each period in between.

Using the Datacentre tool:

  • In Data Types, select your retailers and the appropriate grocery channels/formats
  • In Add Measures, select Sales within Retailer Measures
  • Run the report and export to Excel
  • Use an Excel formula such as = (FinalYearSales/FirstYearSales)^(1/NumberOfPeriods)-1 to calculate CAGR

CAGRs are available in the ‘Top Market Forecasts’ chart on the At-A-Glance page for large international retailers on Retail Analysis.

Can I get channel growth by region?

+ ANSWER HERE

Year-on-year growth is the total growth between the final and start years. Using the Datacentre tool:

  • In Data Types, select your retailers and the appropriate grocery channels/formats
  • In Add Measures, select Sales within Retailer Measures
  • Run the report and export to Excel
  • Use an Excel formula such as =(year2/year1)-1 to calculate year-on-year growth percentage

How are sales for non-grocery calculated?

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Non-grocery sales are sales from a retailer’s specific non-grocery operations (e.g. financial services, property, or fuel).

Non-grocery items sold within majority grocery stores (supermarkets, convenience stores, etc.) are included in grocery sales.