03 September 2021
Amazon has launched Amazon.eg in Egypt, a rebranding of Souq.com.
Amazon rebrands Souq
Amazon.eg has been rebranded from Souq.com, an ecommerce platform which Amazon acquired in 2017 in the Middle East. Shoppers’ account information for Souq.com was automatically transferred to the new site.
In June 2020, Amazon also converted the Souq website in Saudi Arabia to Amazon.sa. In January 202...