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Unless Brazilians live in the city of São Paulo (where grocery convenience stores concentrated), most consider convenience retail to be the stores located at petrol forecourts.

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Roughly 60% of Brazil’s convenience stores are franchises of major fuel brands. The big three retailers are ampm (operated by Ipiranga), BR Mania (Petrobras) and Shell Select. Source: Brasil Postos The channel has grown exponentially over the last decade, however only 20% of Brazil’s total fuel stations (around 8,100 out of 40,000) have convenience stores. The penetration of stores is ...
In recent years, expansion of the proximity (convenience) channel has been fairly stagnant in Brazil. As of Q3 2021, the countries’ two largest retailers (Carrefour and GPA) operated just 371 stores between them. For a country of Brazil’s magnitude this feels like a missed opportunity, particularly as the channel has been a success in the city of São Paulo, where most stores are currently based. ...
Early in 2021, Brazilian retailer GPA (part of the French retail Group, Casino) span off its successful cash and carry format, creating two separate retail businesses (GPA and Assaí). On October 14 (2021), it announced it was divesting its Extra hypermarket business, selling off 71 stores to Assaí, converting 28 to its supermarket banners (Pão de Açúcar and Mercado Extra) and closing the r...


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Brazil country presentation

This guide to Brazil explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.

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