On 31 October 2022, CR NG Fung, one of Hong Kong’s biggest food distributors and producers, formed a strategic alliance with JD.com. The alliance will lead to CR NG Fung opening its first online flagship store on JD.com’s platform to promote its food grocery products.
Expanding sales networks
Having opened its official online store on JD.com’s platform, CR NG Fung can easily promote its products and reach Hong Kong shoppers directly with minimum effort. It can also leverage JD.com's advanced platform and tools to speed up the digitalisation of its store operations to make them more efficient.
Building a strong logistic infrastructure
CR NG Fung continues to work with JD.com to expand its logistics infrastructure, which includes distribution centres and delivery services. It expects to provide Hong Kong’s shoppers with a one-stop shopping experience and convenience.
Developing great products
In the future, CR NG Fung will collaborate with JD.com in areas such as research and development, production, and marketing to introduce more new and high-quality products to Hong Kong.