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German drugstore chain, Rossmann reported a successful financial year in 2021 as its group sales increase 8.1% to €11.1 bn.

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Metro Group’s sales rose 19.4% in local currency terms and by 20.0% in total, reaching €7.6 bn. The company reported its revenue in the Q1 2021/22 period exceeded its pre-pandemic levels ‘ despite ongoing restrictions ’. Metro, though, noted the challenges it faced during Q1 2020/21, when total sales contracted by 16% due to Covid restrictions in many of its key markets. Growth was driven by a...
Retailers in Germany have been increasing their focus on sustainability, with the government also introducing initiatives to drive this. Rewe launches omnichannel campaign Rewe has rolled out a campaign called ‘Gutes beginnt mit mir’ (good things begin with me), in order to highlight the important role that shoppers have in making more sustainable choices. The campaign uses data and product...
We bring you the latest news from Rewe Group in Germany. Partnership with SK gaming Rewe has announced it will partner with SK gaming, who are one of the best known brands in e-sports. The retailer will be the official nutrition partner and will provide nutritional support to the company. Rewe has previously worked with the DFB national teams as a nutritional partner and has a lot of experi...

Presentations

12/05/2022
In 2019, REWE began its pilot, to test more environmentally friendly labeling and packaging at 630 stores.
09/05/2022
Edeka Zurheide has transformed its chocolate offering into a nine-metre wall of attractively merchandised confectionery.
11/04/2022
Germany’s REWE Group is testing an unstaffed cashierless store concept. The concept is called: ‘Josefs nahkauf BOX’.

Key presentations

Germany country presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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