We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores  The shopper journey needs improvement One of the main things that stood out to us is the fact that, in most stores, the shopper journey wasn’t great. Navigation is almost non-existent, and we often found ourselves walking arou...

Huel, the ‘nutritionally complete’ food brand was established in 2015 and today its range includes powders, bars and ready-to-drink options. In 2021/22, its revenue surged by 40% to £144m and it is now available in over 100 countries globally. Last week, I attended the IRX 2023 conference in Birmingham, where I heard from Mario Tarantino, Head of Ecommerce. He shared how Huel makes its custome...

The German retail group posted sales of €154.1 bn for FY 2022, with Lidl and Kaufland seeing double digit growth Price management and innovative assortment leads to sales growth Schwarz Group saw its sales increase by +15.4% for FY 2022, calling out its ability to win new shoppers through its value and product offer. Lidl sales increased by +13.8%, to reach €114.8 bn and Kaufland also ex...