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Rossmann announced its record sales of €12.2 bn in 2022, a growth of 9.5% compared to 2021. The drugstore operator celebrated its 50th anniversary and completed 2022 with 4,514 stores across eight European countries.

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To coincide with the International Green Week 2023 trade fair in Berlin, we look at some recent sustainability initiatives from Edeka, Lidl, REWE, Penny and Aldi Süd. Edeka responds to new food-to-go legislation From 1 st January 2023, all food-to-go and drinks containers provided to shoppers in Germany must be reusable. The new packaging law aims to reduce the amount of disposable packagi...
With our European grocery retail forecasts to 2027 showing increased discount penetration in a number of markets, we look at what retailers can learn from Germany to help prepare for discounter growth. How Germany can help retailers prepare for discount growth In this report we look at 10 things other markets can learn from Germany. The country’s grocery market is led by the discount ch...
Positive results in 2021/22 saw Metro Group’s sales increase by more than 20% in local currency. We look at the reasons for these results and Metro Group’s focused approach for the future. Multichannel strategy leads to growth Sales revenue for Metro Group increased to €29.8 bn in the 2021/22 year, with strong performances across all its multichannel activities: Store-based sales grew...

Presentations

24/01/2023
Edeka's cooperative model allows independent retailers greater freedom to create truly remarkable stores. Be inspired by two Edeka stores in Düsseldorf, Germany run by Zurheide Feine Kost we visited in December 2022. The report focusses on store design, and in-store category activation and differentiation.
24/01/2023
In the north of the Hesse region in Germany, several communities will soon benefit from a supermarket bus.
18/01/2023
See in store initiatives and activations designed to drive demand, create impulse purchases; or accelerate category growth from suppliers and retailers in Germany.

Key presentations

Germany country presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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5-year forecasts to 2027

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