14/12/2020
We consider the five key trends set to shape grocery retail in Western Europe in 2021. We're seeing retailers double down on their drive for value, while digitalisation continues to make the customer experience more convenient and efficient. Ecommerce has accelerated, with online no longer being a small part of many businesses. Meanwhile, retailers are innovating with formats and ranges to stay relevant in a changing world, while sustainability remains at the heart of retailer strategies.