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Reliance Retail plans to integrate its own e-commerce app JioMart into WhatsApp, within the next six months.  This would enable 400m users of India’s most popular messaging app to order food and grocery products, without having to switch to another platform.

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To create a larger and more inclusive rewards ecosystem, Flipkart has recently introduced SuperCoin Pay.  It allows customers to checkout in physical stores through the rewards earned from Flipkart’s online platform.    Wider range of merchants to redeem rewards The launch of the SuperCoin rewards programme in 2019 has been a success, with over 10bn SuperCoins earned by millions of Flipkart...
Reliance Retail will depart from its previous strategy of directly selling packaged grocery products.  Instead, its e-commerce platform JioMart will soon use Kirana stores as franchise partners to deliver non-perishable grocery items in India.  Kiranas will be leveraged for non-perishable items; Reliance Retail will fulfill perishable goods JioMart will utilise the existing inventory of the...
As Metro continues its evolution as a company, we round up developments in Spain, France and Romania as it looks to strengthen its operations globally and in the specific countries. Metro to promote digital transformation with Wipro Metro and Wipro have announced a strategic digital and IT partnership ‘ to drive forward the transformation of the Group's IT and to concentrate more strongly i...


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This in-depth guide to India explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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