Carrefour Essentiel, Avignon, France

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis

A closer look at Carrefour's new value driven hypermarket concept, Essentiel. It is part of Carrefour’s broader strategy to rethink and improve its underperforming stores. Store's concept: focus on efficiency, low prices and private label products; range has been strongly curated; more space for food, especially fresh, organic and halal products.