First look: Asda Express

Bryan Roberts
Global Insight Leader
@fromigd

See Asda’s first standalone convenience store, located in Sutton Coldfield, UK,  as it attempts to forge a presence in the sector.

Take a look at the store’s design, assortment and merchandising as it seeks to cater to three distinct shopper missions.

Looking for more insight on Asda? Visit our dedicated Asda hub

Join us on a Retail Safari and experience the latest trends, innovations, and insights of the retail environment.

Insight and Impact 2023 delivers the solutions you need to win with shoppers now and over the next 12 months.