04 December 2017
As Auchan rolls out its one-brand, multichannel strategy across its countries, we look at developments in France, Romania and Russia.
Simply Market brand to disappear online…
As part of the one brand strategy, Auchan has told shoppers the Simply Market brand will be removed from its online store, to be replaced by Auchan-supermarche.fr. The development is part of the retailer’s one brand st...