Markets/Russia/Store visits

Russia store visits


Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

Perekrestok’s new large supermarket
22/04/2020
In this report we show you how X5 is repurposing its Karusel hypermarket space to build and develop a new large supermarket format under the Perekrestok banner. The new format adds features to attract footfall and boost range relevancy such as: - in-store food service - fresh food focus - digtal solutions - expnading food-for-now and food-for-later offer
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Retail execution at Magnit
06/04/2020
In this report we show you how Magnit is able to achive a turnaround in its like-for-like sales performance by evolving and adopitng its store format to fit the needs of each local shopper demography.
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Pyaterochka new store concept, Moscow, Russia
19/12/2019
The new concept was built using the latest trends in interior architecture and design, as well as the evolution of consumer expectations since the banner's last update five years ago. At the same time, the store remains focused on low prices. The new store concept is embedded in the needs of the city-based shopper, and it illustrates a significant move away from the standard store format that is typically found in suburban and rural locations.
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Retail execution at Auchan, Moscow, Russia
22/07/2019
We visited four of Auchan’s new store concept – Audastore. The name comes from the French ‘Audace’ that means bold, courageous, original. The new store concept shows that through its design, colour, assortment, services and staff uniforms.
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Perekrestok dark store, Moscow, Russia
19/06/2019
The Perekrestok dark store is one of three types of fulfilment solutions that deliver in Moscow and the wider region. The other two types of online fulfilment units are a regular store and a hybrid one. In comparison to the other two fulfilment formats, the dark store has the advantage of greater picking efficiency and speed. We visited the store to observe its operational effeciency.
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X5 lab store, Moscow, Russia
10/06/2019
The X5 lab store is located just inside Moscow’s second ring. It shares the space with a Pyaterochka store where retail solutions are tested and their impact on shoppers’ experience is assessed. The concept store tests innovative retail solutions to assess their impact on sales and costs. These are conducted before deciding on whether to roll them out to the wider X5 network. We visited the store to observe the solutions being tested.
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Retail execution at Magnit, Moscow
14/05/2019
We visited four of the latest concepts of Magnit stores. Two post office shop-in-shops, a new convenience concept and a pharmacy shop-in-shop. The difference in the format and in the operational set up illustrates the retailer’s strategic flexibility to boost shopper traffic and basket spend.
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Perekrestok, Marksistskaya, Moscow, Russia
19/02/2018
We visited a Perekrestok store in Moscow to observe and highlight some of the features that differentiate the banner from its competitors within the Russian market, and how the store is fitted to meet regional needs of Moscow consumers.
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Retail execution at Lenta, Moscow, Russia
08/02/2018
We visited two of Lenta’s hypermarkets in Moscow. One of the stores was refurbished in 2017 and the other opened toward the end of the year. We highlight the initiatives that Lenta installed in both stores off the back of its strategy for 2017, and highlight aspects of the 2018 planned strategy.
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Retail execution at X5, Moscow, Russia
05/02/2018
We visited four X5 stores in Moscow, with each store representing a different format. We highlight the consistency between the formats and the strategy X5 applies to differentiate its three banners.
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