Carrefour: sub-Saharan Africa expansion

Date : 11 July 2017
CFAO (Compagnie Française de l'Afrique Occidentale) has recently opened its second Carrefour store in the Côte d'Ivoire. We look at how this is part of Carrefour’s plans to expand further across sub-Saharan Africa. Building a foundation and adapting to the African shopper Carrefour’s 45%…
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