Markets/Sweden/Store visits

Sweden store visits


Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Videos

Store of the month: November 2021: PBX, Stockholm, Sweden
22/11/2021
See inside our pick for November’s store of the month, PBX, Stockholm, Sweden. Reitan Convenience has made one of its 'largest investments ever', by opening PBX, its sustainable convenience store of the future.
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Presentations

How ICA is making big stores great again
21/02/2023
Sweden’s market leading retailer ICA provides several fantastic examples of large-format retailing at its best. On our recent trip to Stockholm, we visited three Maxi stores to see how the retailer was investing to make the so-called ‘dying’ format of hypermarkets great again.
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Reitan Convenience Sweden’s new sustainable category management strategy
21/02/2022
How Reitan Convenience Sweden raised the bar by developing a new range for ‘the world’s most sustainable convenience store’
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Stora Coop, Bromma, Sweden
18/12/2019
We visited a hypermarket, Stora Coop, in Bromma to see how Coop Sverige has invested in the store to drive differentiation, in-store excellence and footfall. We were impressed with the sustainable initiatives and use of technology.
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ICA: a day with the retailer
09/12/2019
During a recent research trip to Sweden, we visited ICA's four formats; Maxi ICA Stormarknad (hypermarket), ICA Kvantum (supermarket), ICA Supermarket (supermarket) and ICA Nära (convenience). We were impressed by how the retailer is tailoring its offer to win shoppers.
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Coop Sverige, Stockholm, Sweden
06/05/2016
As Coop Sverige looks to streamline its formats as part of its 2017 strategy, IGD was invited to visit the first store that was converted to the larger store concept. We were impressed with the store’s fresh produce, family appeal, strength in organic and execution in ambient and health and beauty, as well as the use of technology.
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Axfood – Willys, Stockholm, Sweden
04/03/2015
We visited this discount store where we appreciated how the banner is differentiating by promoting loyalty and low prices
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Coop Centralen, Stockholm, Sweden
07/01/2015
We visited Coop Sverige’s busiest store in Sweden where we appreciated how the retailer is meeting multiple shopper missions in a busy transport hub.
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ICA, Stockholm: a day with the retailer
19/12/2014
We visited ICA’s largest hypermarket in Sweden, as well as a premium supermarket where we appreciated outstanding big box retail that maximises theatre and customer service.
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Netto, Leeds, UK
06/11/2014

The UK’s first new Netto store: a joint venture between Sainsbury’s and Dansk Supermarked. Following a visit to Leeds, we explore how the discounter is differentiating its offer.
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Hemköp, Stockholm, Sweden
17/04/2014
Axfood’s flagship Hemköp supermarket illustrates how “foodie” staff and fresh food craftsmanship can help deliver excellent quality and service for customers. Take a look at how Axfood has brought this to life using digital media whilst maintaining a local community feel inside the store
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