Vietnam store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

18/09/2020
Bach Hoa Xanh is a convenience retailer which opened its first stores in 2016. It is currently operating more than 1,600 stores in Vietnam. We review its developmental milestones and in-store best practices in this report.
05/03/2020
MEDiCARE is a leading Health and Beauty chain in Vietnam since 2001 with over 90 stores. This store in Tan Phu is a great example of how the retailer creates a great shopping experience through its range, layout and communication.
06/01/2020
We visited Saigon Co.op’s latest compact hypermarket to see how the retailer is evolving its Xtra format to meet shopper needs through optimising range, improving fresh and enhancing the experience.
17/05/2019
This store highlights the work Auchan has been doing to introduce new designs and ranges into its stores in Vietnam, blending modern retail with elements of traditional trade.
14/05/2019
NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.
05/12/2018
We visited Big C's latest store in Vietnam to see how Central Group is boosting the hypermarkets chains value proposition on basic food products, while generating excitement in its non-food categories.
04/10/2018
Saigon Co.op's latest hypermarket concept, featuring more ready-to-eat options, a wider range of fresh produce and a dining area in a more compact store.
18/01/2018
We check out how Central Group Vietnam is evolving the Big C offer since its acquisition of the business in 2016, through fixing the basics and improving the in-store experience.
03/01/2018
Take a look at how Vietnam's largest retailer draw shoppers with a lively atmosphere and attractive promotions.
30/10/2017
Take a look inside the hotly anticipated first 7-Eleven store in Vietnam!