Vietnam store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

Retail execution at Bach Hoa Xanh, Ho Chi Minh City, Vietnam

18/09/2020

Bach Hoa Xanh is a convenience retailer which opened its first stores in 2016. It is currently operating more than 1,600 stores in Vietnam. We review its developmental milestones and in-store best practices in this report.

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MEDiCARE, Tan Phu Celadon, Ho Chi Minh City, Vietnam

05/03/2020

MEDiCARE is a leading Health and Beauty chain in Vietnam since 2001 with over 90 stores. This store in Tan Phu is a great example of how the retailer creates a great shopping experience through its range, layout and communication.

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Co.op Xtra, Pham Van Dong, Ho Chi Minh City, Vietnam

06/01/2020

We visited Saigon Co.op’s latest compact hypermarket to see how the retailer is evolving its Xtra format to meet shopper needs through optimising range, improving fresh and enhancing the experience.

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Retail execution at Auchan, Charmington Le Pointe, HCMC, Vietnam

17/05/2019

This store highlights the work Auchan has been doing to introduce new designs and ranges into its stores in Vietnam, blending modern retail with elements of traditional trade.

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Retail execution at Cheers, Ho Chi Minh City, Vietnam

14/05/2019

NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.

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Big C, Di Anh, Ho Chi Minh City, Vietnam

05/12/2018

We visited Big C's latest store in Vietnam to see how Central Group is boosting the hypermarkets chains value proposition on basic food products, while generating excitement in its non-food categories.

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Co.op Xtra, Van Hanh Mall, Ho Chi Minh City, Vietnam

04/10/2018

Saigon Co.op's latest hypermarket concept, featuring more ready-to-eat options, a wider range of fresh produce and a dining area in a more compact store.

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Retail execution at Big C, Ho Chi Minh City, Vietnam

18/01/2018

We check out how Central Group Vietnam is evolving the Big C offer since its acquisition of the business in 2016, through fixing the basics and improving the in-store experience.

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Saigon Co.op, HCMC, Vietnam

03/01/2018

Take a look at how Vietnam's largest retailer draw shoppers with a lively atmosphere and attractive promotions.

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7-Eleven, Saigon Trade Centre, Ho Chi Minh City, Vietnam

30/10/2017

Take a look inside the hotly anticipated first 7-Eleven store in Vietnam!

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