In 2018, Sainsbury's looked to take on Boots and Superdrug and become a beauty destination through its beauty transformation programme. 

It now has over 250 beauty transformed stores that provide shoppers with a more elevated beauty offering. 

In this report, we look at two transformed stores, in East Dulwich and Hendon, and highlight 10 features helping it win beauty shoppers. 

Looking for more insight on Sainsbury's? Visit our dedicated Sainsbury's hub