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Freshippo, Alibaba’s grocery retail chain launched in 2016, is the gold standard for the integration of online, offline, technology and logistics to create a greatly enhanced shopping experience. In an exclusive interview with IGD, Guo Xulin, Chief of Staff of Alibaba’s Freshippo Business Group, highlights the aspects that distinguish the New Retail, which Freshippo represents, from old retail.

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In a store opening race post-COVID, Alibaba opened 21 new Freshippo stores and 14 SEVEN FRESH outlets in just one month.  Alibaba opens 21 new stores in 13 cities in December The 21 new stores include 19 Freshippo supermarkets and two Freshippo Mini. “ The store opening in December is the fastest in our company’s history ,” said a Freshippo official. Every crisis brings opportunit...
We review major events that took place in China's grocery retail industry in the past year. 1. Flourishing of community stores Community store is the next big thing in China. It is estimated that 30% - 40% of the urban consumption expenditure is within 1 km of the community in China. It is an area that big format stores and online players find very hard to reach. The pandemic has acce...
The retailer unveils two innovative store concepts, Freshippo Bakery and Freshippo Cross-Border Go, within the same week in Shanghai. 100+ different types of products, baked daily on site Opened on 8 December, it is the first Freshippo Bakery store in the country. Located in Ordos International Building, the store’s gold and pink exterior design is eye-catching and hard to miss. The stor...


In China, Unilever has teamed up with Alibaba to create Artificial Intelligence (AI) powered recycling machines that are able to automatically sort plastic packaging.
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An essential summary of trading priorities, latest developments, and other key commercial insights for Alibaba Group.
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We review Alibaba's current performance, its growth forecasts for the next five years, plus progress against key strategic objectives.

This in-depth guide to China explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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An essential summary of trading priorities, latest developments, and other key commercial insights for Alibaba Group.

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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