Freshippo Outlet, a new discount format, offers shoppers daily great deals on quality fresh foods and helps reduce the group's food waste. Optimising profitability by reducing food waste According to Alibaba's full fiscal year 2022 report, the growth of direct retail business has impacted its profit earning. Optimizing its operation cost efficiency is crucial for long-term sustainability,...

From social shopping to a metaverse mall, we highlight five new initiatives and innovations debuted to inspire shoppers and help merchants during this big shopping festival. Inspiring by innovation and new user experience Alibaba’s Taobao unveiled a “Metaverse Mall” in the festival where shoppers were able to use a mobile phone to guide their avatars and do virtual reality shoppin...

This year the 618 shopping festival generated a total sales revenue of RMB 695.9bn (USD 103.8bn) through ecommerce channels (excluded quick commerce and community group buying), reports Syntun. This is an increase of 20.3% year-on-year, but down 6.2% compared to the previous year's 26.5% sales growth. Besides driving sales through slashing prices and discount coupons, what significant findings...