How Diageo is using voice to engage shoppers

Date : 06 November 2019
Diageo has taken one of its priority malt whisky brands, Talisker, and used voice commerce to bring down barriers of how shoppers can engage with the brand. Speaking at IGD Live , Diageo Futures’ innovation manager, Will Harvey, and Talisker’s senior brand manager, Helen Carswell, highlighted…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters