Reliance Retail to allow checkout through WhatsApp

Date : 23 January 2021

Francis Ramos

Senior Retail Analyst

Reliance Retail plans to integrate its own e-commerce app JioMart into WhatsApp, within the next six months. This would enable 400m users of India’s most popular messaging app to order food and grocery products, without having to switch to another platform. Integration challenges Flipkart and…

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