A.S. Watson celebrates as online sales soar

Date : 07 January 2021

Francis Ramos

Senior Retail Analyst

2021 marks the 180th anniversary of A.S. Watson Group. The retailer generates a revenue of over US$22 bn, from its 16,000+ stores in 33 markets. The group’s ecommerce business increased by 90% in the first half of 2020, and we expect it will continue to strengthen its online and offline platforms.

A.S. Watson held a virtual cocktail event to kick-off its anniversary celebrations

Source: A.S. Watson

 

A.S. Watson has grown to become the world’s largest health & beauty retailer

The retailer held a virtual cocktail event to launch its celebrations. The event was officiated by Dominic Lai, Group Managing Director of A.S. Watson Group. He was joined by Malina Ngai, Group Chief Operating Officer, and Alan Heaton, Group Finance Director. CEOs of the world's top consumer goods companies and over 300 business and charity partners attended the celebration as well.

During the event, they spoke about Watson’s ability to maintain its leadership in the ever-changing landscape for health, beauty lifestyle, especially with the challenges brought about by the COVID-19 pandemic. Its ecommerce business growing sales by 90% is testament to how the retailer is able to grow and integrate its online and offline offerings.

A.S. Watson’s virtual Smile Community launched

The retailer also launched its Smile Community, which aims to reach a total smile index of 1.8m by March 2021. This is scheduled to coincide with the United Nations International Day of Happiness. People can participate in the initiative by uploading photographs of them smiling to projectlol.hk. It leverages AI technology to measure how bright the smile is.

Retail anniversaries in Asia can be big trade drivers

In Asia, retail anniversaries are celebrated with lots of marketing activity. By involving suppliers in these celebrations, retailers are able to demonstrate collaboration and engagement while growing together. In this example, A.S. Watson has shown its agility to grow its ecommerce offering, but is also ready to complement with offline growth as consumers return to its physical stores.