A guide to the retailer and its operations today. Updated to include latest information on the retailer’s performance, strategic developments, key personnel and must see stores.

See data on the retailer’s performance and forecasts for its operations by channel.

With Asda expanding into convenience alongside its core superstore and online operations, see how it is evolving its offer with significant changes in private labels, promotions, loyalty and merchandising.

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

In this report, we shine a light on the Asda shopper and ask three questions

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.