A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

See data on the retailer’s performance and forecasts for its operations by channel.

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Find out who they are, how they shop and what matters to them?

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.