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Asda profile

A guide to the retailer and its operations today. Updated to include latest information on the retailer’s performance, strategic developments, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

With Asda expanding into convenience alongside its core superstore and online operations, see how it is evolving its offer with significant changes in private labels, promotions, loyalty and merchandising.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Following a successful trial at 10 sites started in October 2022, branded Claire’s sections, offering an extensive range of personal accessories, are now to be rolled out to 500 Asda stores.

More News

Having opened a Phase 1 investigation into the acquisition of Co-op’s 132 petrol forecourt sites by Asda in January 2023, the Competition and Markets Authority (CMA) has announced it has found the deal raises competition concerns in 13 locations across the UK. In the 13 locations the CMA believes the businesses currently compete for customers and would not face sufficient competition after the...
With 35 Euro Garages stores converted so far in 2023, Asda has revealed that there are now 100 stores trading under its Asda On the Move forecourt fascia and that it plans to launch a further 100 in 2023. Flexing the format for smaller footprints While most of the stores now trading as Asda On the Move are larger units from the Euro Garages estate, and able to accommodate a significant groc...
Asda Stores and Publicis Sapient have announced a partnership to transform Asda’s online grocery business, “enabling the retailer on its journey of independence from former owner Walmart and helping Asda build its digital future.” The programme will see Publicis Sapient take on the overall transformation of Asda’s ecommerce capability, delivering a new digital platform before April 2024. Asd...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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