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Strategic outlook for Asda

Examining Asda’s recent market performance and its strategic priorities for growth as it aims to become the UK’s second largest grocer.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

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With legislation and shoppers driving sustainability programs, retailers and suppliers are innovating to meet targets and aspirations in this area. We are witnessing numerous initiatives such as electric delivery vehicles, minimising food waste and implementing vertical integration within the supply chain. Here are some of the latest developments.

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A round-up of recent announcements on pricing by UK retailers. Tesco turns its focus to baby products Tesco has announced a further round of price cuts across 50 products. A quarter of the reductions will take place on products found in the baby aisle, with Tesco highlighting Pampers nappies reduced by 16% as well as Johnson’s baby shampoo and Florence and Fred cotton buds also seeing pr...
Asda opened a first of its kind Food Hub at Fosse Park in Leicester on 16 August. Offering its traditional 3-for-2 meal deal option, the new Food Hub has introduced hot meal deals including sandwiches and hot drinks for breakfast, lunch and dinner. Located in the Asda Superstore at Fosse Park retail, the new Food Hub is featured at the entrance of the store creating easy access for shoppe...
Asda has begun testing a new food-to-go concession, ‘Asda Food Hub’, at its stores in Leicester and Dagenham. The concessions will appear at the front of stores offering barista-style coffees alongside premium food-to-go sandwiches and cakes that have been freshly prepared in store. Food options will change throughout the day The food available will change throughout the day, providing...
5-year forecasts to 2027

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