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Europe: buying alliance developments

Following developments in France, Italy, Netherlands and Germany, we round up developments from buying alliance across the region.

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Germany: 60 second round up
We bring you the latest news from Germany. Edeka Südwest improving fresh department Edeka Südwest set a goal of increasing its fruit and vegetable sales by 10% in 2019 which it was successfully able to do. It has developed and rolled out new concepts to aid with this and other departments that have seen impressive returns include bakery and meat. The coronavirus pandemic has also boosted sa...
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Post COVID-19: price war intensifies in Germany
The price war between Aldi and Lidl in Germany is escalating quickly, with the two discounters pushing prices down further. Most retailers are focusing their advertising and communication on low prices, following the VAT rate cut implemented by the government. VAT cut to help population and consumption Following the COVID-19 pandemic, the German government has implemented a temporary VAT ra...
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Edeka: 60 second round-up
We bring you the latest news from Edeka in Germany. Structural reorganisation There are a number of changes occurring within the Edeka management board. Purchasing will be distributed amongst fewer heads of departments, with two managers, Dirk E ßmann and Florian Decker now responsible for more purchasing areas. This includes international purchasing, which has become more important for E...
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Presentations

Edeka Snapshot
07/01/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Edeka.
Edeka uses Supersmart checkout technology
14/12/2020
A Edeka store owner has incorporated technology from Bizerba’s partner Supersmart in Germany.
Retail execution at Edeka, Berlin, Germany
15/05/2020
We visited a number of Edeka stores located across Berlin. This showcases its high-quality supermarket offer and demonstrates how Edeka creates an engaging environment which welcomes a variety of shoppers.
Coronavirus (COVID-19): robot encourages social distancing
07/04/2020
Edeka has installed a humanoid robot in one of its supermarkets in Lindlar to encourage customers to keep a safe distance from each other to try to help prevent the spread of Coronavirus (Covid-19).
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Key Presentations

Strategic outlook for Edeka

We review the outlook for Edeka over the next five years and its strategic objectives.

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Germany country presentation

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

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Edeka snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Edeka.

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