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Iceland profile

A guide to Iceland and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Iceland is increasing its value-led marketing in-store and online to attract shoppers’ during the cost-of-living crisis. We round up some of the retailer’s recent campaigns.

More News

As Iceland continues to battle with rising costs and collaborates with Del Monte to support the NHS Healthy Start scheme, we round news from the retailer. Iceland to ‘ halt store openings ’ as costs rise In an interview with the Mail on Sunday, Iceland’s managing director, Richard Walker, has said the retailer has had to pause new store openings after the company’s energy bill more than dou...
As Iceland publishes its 2021/22 accounts at Companies House and sets out its expansion plans for the year ahead, we round up news from the retailer. Sales and profits fell back in 2021/22 financial year… Iceland’s Companies House accounts for its 2021/22 financial year to 25 March have shown the retailer has suffered a drop in both total sales and profits. Sales fell by 4.3% to GB£3.55 bn,...
As Iceland highlights the challenges it is facing due to rising energy prices, and it launches initiatives to support shoppers, we round up developments from the retailer. Iceland to face challenges from rising energy prices… Iceland has told investors, according to reports in the Financial Times, it is facing challenges from rising energy prices, noting that the ‘ considerable uncertainty ...
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