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Iceland profile

A guide to Iceland and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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As Iceland highlights the challenges it is facing due to rising energy prices, and it launches initiatives to support shoppers, we round up developments from the retailer.

More News

Several retailers have launched initiatives to support the government's new cost of living campaign, Help for Households, while others have introduced steps separately to help families over the summer holidays. We round up some of the steps launched so far. Divided shoppers research shows impact on families In our ShopperVista report on Divided shoppers , accessible to subscribers, we lo...
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates, in the 12-weeks to 10 July 2022, total till roll consumer spend in Great Britain rose, very slightly, by 0.1% versus 2021. The market’s growth in the 12-week period saw it return to positive territory for the first time since April 2021. Inflation reaches second highest level ever recorded by Kantar ...
As the UK’s retailers invest further in their sustainability initiatives, we round up developments from M&S, Tesco, Sainsbury’s and Iceland. M&S trials private label refillable homecare products M&S is trialling a fixture to enable shoppers to buy pre-filled cleaning and laundry products in six stores. The solution, which has been created in partnership with Re, will see shoppers pay an ini...
Retail Analysis 5–year forecasts

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