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The GB market grew 7.4% in the 12 weeks to 21 March, according to the latest results from Kantar. This period sees the annualisation of retailers’ performance against the record-breaking sales of March 2020, when the country went into its first lockdown. Sales over the most recent four weeks were down 3% versus last year, with shoppers making 117m fewer trips to the supermarket than in March 2020.

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UK frozen food specialist retailer Iceland has confirmed that it is opening a trial store in a new format under the name ‘Swift’. The full proposed specification and plan can be seen in the planning application (see below). Promises fuller grocery range and a ‘fresh, fast and local’ shopping experience Launching on 18 March at Four Lane Ends, Longbenton, Newcastle-upon-Tyne, the store promi...
The GB market grew 12.5% in the 12 weeks to 21 February, according to the latest results from Kantar. This period included Christmas and the reintroduction of lockdown restrictions, which drove growth. Strong growth is now expected to slow Sales accelerated further in the last four weeks to +15.1%. This was the fastest rate of growth since June 2020. Market growth is however now expected to...
Ahead of Pancake Day on 16 February, we look at some of our favourite initiatives from 2021. The Breakfast Club: pancakes to your doorstep The increased demand for scratch-cooking, due to the lockdown, has led retailers and brands to extend their seasonal offerings in form of DIY kits to help shoppers recreate and enjoy the products at home. The Breakfast Club café launched its first-e...

Presentations

01/04/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
30/03/2021
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
24/03/2021
Representing a striking break from established Iceland formats, we explore Iceland's new Swift concept with its innovative approach to integrating frozen categories within an effective, broad-based convenience range.
UK Country Presentation

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

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Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

What’s influencing Iceland shoppers?

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.