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A guide to Iceland and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.
See data on the retailer’s performance and forecasts for its operations by channel.
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
Iceland is increasing its value-led marketing in-store and online to attract shoppers’ during the cost-of-living crisis. We round up some of the retailer’s recent campaigns.
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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.
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