Iceland news

16 January 2023
As the cost-of-living crisis continues to affect shoppers, Iceland is extending its offers to help them navigate the crisis in 2023. Meanwhile, it has also appointed a new executive chairman. £1 price freeze to continue for another year The retailer has extended its £1 price freeze offer across its frozen food range for another year. It will maintain prices at £1 or less on over 600 produ...
19 December 2022
We round up Iceland’s recent promotional offers as it looks to win shopper spend in the countdown to Christmas amid the cost-of-living crisis. Switch retailers to save Iceland is running a ‘switch & save’ promotion, highlighting its low prices versus other retailers. Our shopper research indicates that shoppers are actively looking around for good deals and don’t mind doing their shopp...
03 November 2022
Iceland is increasing its value-led marketing in-store and online to attract shoppers’ during the cost-of-living crisis. We round up some of the retailer’s recent campaigns. 1. Highlighting its three for £10 offer Iceland launched its three for £10 promotion this summer. The promotion is across 200 products, allowing shoppers to save up to £5 with every purchase. Source: IGD Rese...
05 September 2022
As Iceland continues to battle with rising costs and collaborates with Del Monte to support the NHS Healthy Start scheme, we round news from the retailer. Iceland to ‘ halt store openings ’ as costs rise In an interview with the Mail on Sunday, Iceland’s managing director, Richard Walker, has said the retailer has had to pause new store openings after the company’s energy bill more than dou...
26 August 2022
As Iceland publishes its 2021/22 accounts at Companies House and sets out its expansion plans for the year ahead, we round up news from the retailer. Sales and profits fell back in 2021/22 financial year… Iceland’s Companies House accounts for its 2021/22 financial year to 25 March have shown the retailer has suffered a drop in both total sales and profits. Sales fell by 4.3% to GB£3.55 bn,...
09 August 2022
As Iceland highlights the challenges it is facing due to rising energy prices, and it launches initiatives to support shoppers, we round up developments from the retailer. Iceland to face challenges from rising energy prices… Iceland has told investors, according to reports in the Financial Times, it is facing challenges from rising energy prices, noting that the ‘ considerable uncertainty ...
22 July 2022
Several retailers have launched initiatives to support the government's new cost of living campaign, Help for Households, while others have introduced steps separately to help families over the summer holidays. We round up some of the steps launched so far. Divided shoppers research shows impact on families In our ShopperVista report on Divided shoppers , accessible to subscribers, we lo...
19 July 2022
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates, in the 12-weeks to 10 July 2022, total till roll consumer spend in Great Britain rose, very slightly, by 0.1% versus 2021. The market’s growth in the 12-week period saw it return to positive territory for the first time since April 2021. Inflation reaches second highest level ever recorded by Kantar ...
07 July 2022
As the UK’s retailers invest further in their sustainability initiatives, we round up developments from M&S, Tesco, Sainsbury’s and Iceland. M&S trials private label refillable homecare products M&S is trialling a fixture to enable shoppers to buy pre-filled cleaning and laundry products in six stores. The solution, which has been created in partnership with Re, will see shoppers pay an ini...
20 June 2022
Following Tesco discussing shifts in shopper spending in its Q1 results , we look at two promotional and value-focused campaigns in the UK. Sainsbury’s adds further products to Aldi price match programme Sainsbury’s has expanded the number of products covered by its Aldi price match programme. The company said it had extended the scheme to cover its top 20 highest volume items, which wil...