New convenience store format: JD.com launches Mini Shop

Date : 10 August 2020

Jiong-Jiong Yu

Senior Retail Analyst

The ecommerce giant launched a new format, known as Mini Shop, in Xi’an, Shaanxi province, China in July. Focusing on self-service shopping experience With a store size of 15 sq m, the new store provides a self-service shopping experience. The target shoppers are office workers in nearby…
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