Kaufland

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Retail Analysis

Shopper Vista

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Presentations

Strategic outlook for Kaufland

08/12/2020

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by: - sustaining its price leadership in markets where it leads - enhancing range relevance - enriching shopper proposition - developing its sustainability credentials - using it's buying group membership to support favourable trading terms - exploring opportunities in the online channel

Key strategies in large format stores

18/11/2020

The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to re-imagine the hypermarket format beyond grocery retail by applying seven strategies laid out in this report. This way hypermarket operators are able to enhance the shopper proposition and: - achieve more incremental growth - boost traffic to store - encourage more spend in-store - develop the omnichannel offer

Hypermarkets by numbers 2019 – 2022

09/11/2020

The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to achieve incremental increases in basket size and are developing their proposition to attract shoppers back to the format. In this report we show winning strategies by hypermarket and large supermarket operators from around the world.

Kaufland Snapshot

30/10/2020

An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.

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Key presentations

Strategic outlook for Kaufland

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

Germany country presentation

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.