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Schwarz Group, Lidl and Kaufland parent’s company, is set to launch smart cloud solutions in early 2021. Lidl is reorganizing its IT and digital divisions to focus on the digital transformation of its stores, while the recent acquisition of the real.de marketplace will accelerate Kaufland’s omnichannel transformation.

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Schwarz Group reported a net sales increase of 8.6% to €113.3 bn for its financial year 2019/20. Lidl posted one of its strongest growths in the recent years with net sales up by 9.5% while Kaufland sales grew by 4.5%. The group maintained its expansion pace with 400 store openings, similar to 2018/19, reaching 12,500 stores in 33 countries. Lidl: sales growth accelerates The discounter ...
We bring you the latest news from Germany. Edeka Südwest improving fresh department Edeka Südwest set a goal of increasing its fruit and vegetable sales by 10% in 2019 which it was successfully able to do. It has developed and rolled out new concepts to aid with this and other departments that have seen impressive returns include bakery and meat. The coronavirus pandemic has also boosted sa...
We look at the German discounter’s most recent acquisitions and what it could mean for its future digital developments, including the idea of launching a marketplace. Acquisition of German marketplace real.de Schwarz Group, Lidl’s and Kaufland’s parent company, has acquired in June 2020 one of the largest marketplaces in Germany: real.de. The marketplace, which offers both grocery and non-g...

Presentations

08/12/2020
Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by: - sustaining its price leadership in markets where it leads - enhancing range relevance - enriching shopper proposition - developing its sustainability credentials - using it's buying group membership to support favourable trading terms - exploring opportunities in the online channel
18/11/2020
The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to re-imagine the hypermarket format beyond grocery retail by applying seven strategies laid out in this report. This way hypermarket operators are able to enhance the shopper proposition and: - achieve more incremental growth - boost traffic to store - encourage more spend in-store - develop the omnichannel offer
09/11/2020
The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to achieve incremental increases in basket size and are developing their proposition to attract shoppers back to the format. In this report we show winning strategies by hypermarket and large supermarket operators from around the world.
30/10/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.
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Key presentations

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

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An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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We've grouped all the latest European retail news, store visits, retailer profiles and downloadable presentations together in one place.