A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

See data on the retailer’s performance and forecasts for its operations by channel.

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

This guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.