Kroger launching plant based private label range; testing category location

Date : 11 September 2019

Keshia Beadle

Senior Retail Analyst

Kroger will launch its own range of meatless and plant based products under its Simple Truth private label brand. It is also partnering with the Plant Based Foods Association (PBFA) to determine the impact to plant-based products, conventional meat sales and customer engagement through locating…
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