Kroger partners with TikTok to reach younger shoppers

Date : 16 August 2019

Stewart Samuel

Program Director Americas

We look at how Kroger is using one of the fastest-growing social media apps to reach younger shoppers with its back-to-school promotion. Reaching Gen Z TikTok has emerged as one of the fastest growing apps in the US, with a new platform launched last year following the merger with musical.ly.…
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