Kroger news

16 August 2018
Kroger is partnering with Alibaba’s Tmall to sell a range of private label items. Access to Chinese market One of the largest US grocery retailers, Kroger, is to start selling a range of its Simple Truth natural and organic products in China through Alibaba’s Tmall. This will provide it with access to more than half a billion Chinese consumers and will be the first time it has made it produ...
16 August 2018
Kroger is partnering with Alibaba’s Tmall Global to sell a range of private label items. Access to Chinese market One of the largest US grocery retailers, Kroger, is to start selling a range of its Simple Truth natural and organic products in China through Alibaba’s Tmall Global. This will provide it with access to more than half a billion Chinese consumers and will be the first time it has...
16 August 2018
Following last month's announcement that it would be testing driverless ecommerce deliveries, Kroger has launched the first pilot at a store in Scottsdale, Arizona. Flat fee charge of $5.95 Kroger announced in July that it would partner with Nuro, a company that makes fully unmanned vehicles, to trial the delivery initiative. The pilot has launched at single location of Fry’s Food Stores in...
08 August 2018
Kroger is introducing a new direct to customer ecommerce platform, building on its current online and digital offer. Creating a seamless experience As part of its strategic programme, Restock Kroger, the retailer is working to redefine the customer experience. One of the key ways in which it has been doing this is through its online efforts, making it easier for customers to shop when and h...
18 July 2018
Kroger is introducing a new app called OptUP, which will help shoppers to make healthier, more informed decisions. Holistic health approach Using data from 84.51 º, Kroger has designed a transformational app which will make it easier for customers to access nutritional information and be able to find and purchase products which are better for their health. It will allow items to be scann...
11 July 2018
Following an initial announcement in 2017, Kroger has confirmed it will launch its new clothing range this fall. The range will be called Dip and will initially be introduced into 300 Fred Meyer and Kroger Marketplace stores. Developing a modern offer Kroger has worked with global fashion designer, Joe Mimran, to design a modern, affordable and fun clothing range. The concept aims to provid...
02 July 2018
To increase the convenience of grocery home delivery, Kroger will be piloting autonomous delivery vehicles. Partnership with Nuro Kroger will partner with Nuro, a company that makes fully unmanned vehicles, to trial the delivery initiative. Customers will be able to place orders for same day delivery, through ClickList or through a Nuro app. The first trial is expected to happen later this ...
26 June 2018
As Southeastern Grocers becomes the latest retailer to launch a digital media hub, we look at what is driving this trend among US-based grocers. Using advanced analytics to measure ad effectiveness Southeastern Grocers, which operates stores under the Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie banners, is partnering with Quotient Technology to develop a new media platform for d...
22 June 2018
Kroger has started 2018 with strong sales growth of 3.4% in the first quarter. Redefining the grocery experience Restock Kroger, the strategic plan which Kroger has been focusing its operations on, continues to be embedded into the organisation. Kroger has made significant progress in redefining the grocery experience for shoppers, which is one of the four key pillars of the new strategy. I...
24 May 2018
Kroger will acquire Home Chef, the largest private meal kit business in the US to complement its existing Prep + Pared range. Multichannel focus Kroger is looking to increase sales of meals kits both in-store and online and will offer Home Chef kits through both channels, along with its private label Prep + Pared range which is currently available in over 525 stores, as well as online. It h...