Kroger news

24 September 2018
Kroger’s Food 4 Less banner has launched a new digital collectables promotion using blockchain technology. Blockchain protected loyalty and rewards platform Food 4 Less has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content, leveraging Blockchain technology. Greenfence Consumer focuses on building blockchain protected mobile loyalty and rew...
18 September 2018
Kroger has started the roll-out of its new clothing range, Dip, to 300 larger format stores. Available through Kroger’s hypermarkets The new range will initially be available through its Fred Meyer and Marketplace hypermarket formats. The concept aims to provide shoppers with a convenient and easy-to-shop range, which fits into their busy lifestyles. The Dip range includes clothes for men, ...
17 September 2018
We review Kroger’s second quarter performance and progress against its four-point strategic plan, Restock Kroger. Stronger sales performance expected in H2 Kroger’s second quarter sales increased by 1.0% to $27.9bn. Excluding fuel, the divestment of its convenience business and the acquisition of Home Chef, sales increased by 1.8%. Identical store sales, excluding fuel, were up 1.6%. Net ea...
03 September 2018
Kroger is extending its ecommerce delivery partnership with Instacart to 75 additional markets, making the service available in more than 1,600 stores. Delivery and pickup underpinning strong digital sales growth Kroger and Instacart first formed a strategic relationship last year, providing customers with grocery delivery in as little as two hours. The roll-out of this service is an integr...
16 August 2018
Kroger is partnering with Alibaba’s Tmall to sell a range of private label items. Access to Chinese market One of the largest US grocery retailers, Kroger, is to start selling a range of its Simple Truth natural and organic products in China through Alibaba’s Tmall. This will provide it with access to more than half a billion Chinese consumers and will be the first time it has made it produ...
16 August 2018
Kroger is partnering with Alibaba’s Tmall Global to sell a range of private label items. Access to Chinese market One of the largest US grocery retailers, Kroger, is to start selling a range of its Simple Truth natural and organic products in China through Alibaba’s Tmall Global. This will provide it with access to more than half a billion Chinese consumers and will be the first time it has...
16 August 2018
Following last month's announcement that it would be testing driverless ecommerce deliveries, Kroger has launched the first pilot at a store in Scottsdale, Arizona. Flat fee charge of $5.95 Kroger announced in July that it would partner with Nuro, a company that makes fully unmanned vehicles, to trial the delivery initiative. The pilot has launched at single location of Fry’s Food Stores in...
08 August 2018
Kroger is introducing a new direct to customer ecommerce platform, building on its current online and digital offer. Creating a seamless experience As part of its strategic programme, Restock Kroger, the retailer is working to redefine the customer experience. One of the key ways in which it has been doing this is through its online efforts, making it easier for customers to shop when and h...
18 July 2018
Kroger is introducing a new app called OptUP, which will help shoppers to make healthier, more informed decisions. Holistic health approach Using data from 84.51 º, Kroger has designed a transformational app which will make it easier for customers to access nutritional information and be able to find and purchase products which are better for their health. It will allow items to be scann...
11 July 2018
Following an initial announcement in 2017, Kroger has confirmed it will launch its new clothing range this fall. The range will be called Dip and will initially be introduced into 300 Fred Meyer and Kroger Marketplace stores. Developing a modern offer Kroger has worked with global fashion designer, Joe Mimran, to design a modern, affordable and fun clothing range. The concept aims to provid...