Kroger news

02 February 2018
In the run-up to the Super Bowl, we review the promotional campaigns of grocery retailers across various channels in the US. The trading opportunity For many grocery retailers in the US, Sunday is the busiest trading day of the week during the regular season. Building on this, the Super Bowl is a major sales event, with most focusing on the snacking and party-food opportunity. This extends ac...
01 February 2018
As customers increasingly look for seamless shopping experiences, Kroger will be expanding its shopping technology, Scan, Bag, Go to 400 stores by the end of 2018. Innovative technology The Scan, Bag, Go technology works by allowing customers to use a wireless scanner or an app on their phone to scan products as they shop. The initiative has been trialled in 20 stores and currently requires...
19 January 2018
Kroger is rolling out a new technology which could revolutionise how customers shop. Kroger edge The new technology is called Kroger Edge and is a digital shelf edge display which shows pricing, nutritional information, video ads and coupons for products. Kroger plans to roll it out to 200 stores by the end of 2018, replacing paper price tags on shelf edges. Currently the technology is only...
04 January 2018
Kroger's natural and organic range, Simple Truth, is being expanded further. Increasing focus on health Simple Truth is Kroger's health focused private label range, offering natural and organic products at an affordable price. The range was launched in 2012 and has been expanded to cover a variety of categories including grocery, produce, bakery, deli, baby and household products. Products ...
20 December 2017
Kroger has now extended its ClickList service to 1,000 locations and has been refreshing its discount format, Ruler Foods. ClickList hits 1,000 locations Since its launch in 2014, ClickList has been rapidly rolled out to more markets and has had a favourable reaction from customers. Rollout has been accelerated in the last year, going from 500 locations in November 2016 to 1,000 by Decem...
04 December 2017
Kroger has made good progress on its Restock Kroger plan, with same store sales increasing by 1.1% (exc fuel) in Q3. Accelerating digital In order to make it easier for customers to navigate across channels, Kroger has been using data and insights from 84.51 º to develop a seamless shopping experience. ClickList, its online pick up service, continues to be rolled out and should be availab...
27 November 2017
We recently visited Kroger’s newly opened Kitchen 1883 concept in Union, Kentucky. Adopting a unique identity Although operating as a standalone concept, the restaurant is adjacent to a new Kroger Marketplace store. There is a small entrance from the store into the restaurant, although this was closed at the time of visit. Externally, or internally, there are no visual clues to suggest that...
26 October 2017
Following the release of its new strategic plan, Restock Kroger, changes within Kroger's executive leadership team have been announced. Executive Vice President of Retail Operations to retire Fred Morganthall will retire at the end of November from his position as Executive Vice President of Retail Operations. Mike Donnelly, current Vice President of Merchandising, will take over as Executi...
12 October 2017
With tough market conditions and sales growth slowing in the recent year, Kroger has launched its new strategic plan, with a key focus on its customers and the role technology will play. Redefining the food and customer experience The new plan is called 'Restock Kroger' and addresses the needs of a rapidly shifting marketplace. Kroger believes it is uniquely positioned to win with its custo...
05 October 2017
New figures released by IGD reveal that online grocery will be the fastest growing channel in the US over the next five years. Channel set to hit $34.7bn by 2022 The online grocery channel is forecast to increase from $15.1bn in 2017 to $34.7bn in 2022, an increase of $19.6bn, with a CAGR of 18.1%. The online channel is developing at pace in the US and although many leading retailers have o...