18 July 2019
Kroger’s data-science division, 84.51°, has launched a new analytics solution to help branded suppliers better position their products with consumers, in-store and online.
Single view of in-store and online performance
The new tool, Stratum, has been developed to help Kroger’s branded suppliers gain new insights into product performance. Given Kroger’s broad reach, Stratum will be fuelled w...