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Lidl news

22 August 2023
Reports from Germany suggest that Lidl has started to introduce a simplified store design model to its network. Reminder to shoppers of discounter status Recent store refurbishments in Germany have seen Lidl reintroduce a more discount look and feel to stores. Categories that had previously been elevated, such as fresh fruit & vegetables, health & beauty and wines, now have a basic design a...
16 August 2023
Lower fixed prices are being offered in selected European markets by Lidl. We also look at recent developments in the region from the discounter. Growth markets targeted with lower prices Lidl shoppers in Denmark, Finland, Estonia, Lithuania and Latvia can now benefit after the discounter announced the permanent reduction in price for over 100 products in its assortment. Everyday items, ...
09 August 2023
The Schwarz Group has secured funding to support the expansion of its Lidl network into five new markets. Two countries expected to be operational by 2026 In July 2022, the Schwarz group received approval for a loan up to the value of €175 million to facilitate the expansion of its Lidl and Kaufland networks. €75 million will be for Lidl to expand its network in Albania, Bosnia and Herze...
28 July 2023
In Germany, the discounter now offers reduced loyalty only prices on selected non-grocery items Driving footfall to stores Previously, Lidl Plus only prices were used on food items as a way to reward shoppers and try to encourage sign up to the discounter’s loyalty scheme. Its loyalty only prices have now been extended to its non-food assortment, with its pre-zero range of household prod...
25 July 2023
The discounter will appoint a new CEO in a bid to gain momentum in the US market. Turning to market expertise Reports from Lebensmittel Zeitung in Germany suggest that Lidl US will be appointing a new CEO in the next few weeks, with Joel Rampoldt stepping into role. Joel Rampoldt will join from consulting firm AlixPartners, who work across several industries including retail. He will bec...
20 July 2023
The Competition and Markets Authority (CMA) has published its initial update on its ongoing work to tackle cost of living pressures in groceries with the publication of two reports: an assessment of retail competition in the groceries sector and a review of unit pricing practices across major retailers. On the first point, it has concluded that the level of competition is healthy and that the ...
19 July 2023
Reports from France suggest the discounter is interested in acquiring up to 600 stores from Casino Group. How discounters can rule the world At the beginning of July 2023, we launched our latest discount report, How discounters can rule the world . In the report, IGD’s discount working group presents its opinions on what food discounters need to do in the long term to sustain sales growt...
18 July 2023
The discounter continues to delight shoppers in its home market, with a variety of promotional activities as part of its 50 th anniversary celebrations. Celebrating in style Lidl turned 50 in Germany this year and it has used this a chance to highlight its value proposition through a range of promotions and limited-edition products. Here I highlight the different ways Lidl has been using i...
10 July 2023
As its 50 th anniversary celebrations continue in Germany, Lidl has collaborated with Diageo to produce four gift packs alongside its Freeway private label brand. Enjoy your branded favourites with a free private label mixer The delights at Lidl keep coming in Germany, with its latest offering of gift packs showcasing spirits by Diageo and its own private label products. Shoppers can en...
04 July 2023
As inflation’s impact on grocery retail continues, we’ve published the second report in a quarterly series of how retailers are responding to the cost-of-living crisis. The new edition provides inspiration from around 50 retailers in 20 markets and in this article, we’ve picked out some of our favourite initiatives from around the world.   Price: Amazon UK offer simple value taxonom...