Lidl trialling electronic shelf edge labels

Date : 02 May 2023

Richard Green

Insight Manager

Lidl is trialling electronic shelf edge labels to reduce the burden of manually changing prices in stores. This trial has been rolled out in 30 Lidl branches initially, but there is yet to be a date for a wider rollout. Aldi has also been trialling the electronic labels since 2021 and has now…
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