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Strategic outlook for Lidl

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

Lidl: data

See data on the retailer’s performance and forecasts for its operations by channel.

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Reports from Germany suggest that Lidl has started to introduce a simplified store design model to its network.

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Lower fixed prices are being offered in selected European markets by Lidl. We also look at recent developments in the region from the discounter. Growth markets targeted with lower prices Lidl shoppers in Denmark, Finland, Estonia, Lithuania and Latvia can now benefit after the discounter announced the permanent reduction in price for over 100 products in its assortment. Everyday items, ...
The Schwarz Group has secured funding to support the expansion of its Lidl network into five new markets. Two countries expected to be operational by 2026 In July 2022, the Schwarz group received approval for a loan up to the value of €175 million to facilitate the expansion of its Lidl and Kaufland networks. €75 million will be for Lidl to expand its network in Albania, Bosnia and Herze...
In Germany, the discounter now offers reduced loyalty only prices on selected non-grocery items Driving footfall to stores Previously, Lidl Plus only prices were used on food items as a way to reward shoppers and try to encourage sign up to the discounter’s loyalty scheme. Its loyalty only prices have now been extended to its non-food assortment, with its pre-zero range of household prod...
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