Lidl news

30 November 2023
Lidl are expecting a record-breaking Christmas after seeing 11% increase in customers over the last six weeks. This supports our recent ShopperVista pre-Christmas research which illustrates that 36% of shoppers plan to shop more in Lidl in the weeks leading up to Christmas. Lidl’s CEO Ryan McDonnell said they have seen shoppers planning and preparing for Christmas earlier this year with minc...
24 November 2023
Our global analysts share their opinion on grocery retail news from across the globe. Grocery retailers are partnering with travel agencies – Michaela Jay, Insight Manager We are used to seeing many partnerships come together on a regular basis (a recent example being Amazon partnering with Meta and Snap), but partnerships between grocery retailers and travel agencies is less common, but ve...
20 October 2023
I assess the news from across the discounter’s European markets. Slowing down of network growth continues France has become the latest market where Lidl has announced plans to reduce the number of store openings, with only 10 new stores this year. The discounter had been opening between 20 and 30 stores per year and was gaining momentum in the challenging market, but in recent months it has...
13 October 2023
With meat consumption on the decline, I look at plant-based developments in Germany. Steady decline in consumption continues Meat consumption in the German market has been falling for several years and 2022 saw record lows. The Federal Statistics Office reporting a decline in slaughterhouse production of 5.9% in the first half of 2023, showing the decline in consumption will continue. Re...
06 October 2023
Later this year, Lidl will probably exceed the limit of 900 stores in the Polish market, but they have big ambitions to accelerate growth, but how and where? Lidl has been developing in Poland at a moderate pace for many years In a period of economic turbulence, rising costs and declining consumer purchasing power, the pace of growth for some retailers are slowing, expect for discounters!...
05 October 2023
Aldi Nord and Lidl are both testing Scan & Go in the Netherlands. Following my visit to their stores, I assess the solutions implemented by the two discounters. The Scan & Go solutions Aldi Aldi has opted to collaborate with Austrian based self-scan experts Shopreme to produce its Scan & Go solution. It is an app-based system, so shoppers need to download the app and register before th...
22 August 2023
Reports from Germany suggest that Lidl has started to introduce a simplified store design model to its network. Reminder to shoppers of discounter status Recent store refurbishments in Germany have seen Lidl reintroduce a more discount look and feel to stores. Categories that had previously been elevated, such as fresh fruit & vegetables, health & beauty and wines, now have a basic design a...
16 August 2023
Lower fixed prices are being offered in selected European markets by Lidl. We also look at recent developments in the region from the discounter. Growth markets targeted with lower prices Lidl shoppers in Denmark, Finland, Estonia, Lithuania and Latvia can now benefit after the discounter announced the permanent reduction in price for over 100 products in its assortment. Everyday items, ...
09 August 2023
The Schwarz Group has secured funding to support the expansion of its Lidl network into five new markets. Two countries expected to be operational by 2026 In July 2022, the Schwarz group received approval for a loan up to the value of €175 million to facilitate the expansion of its Lidl and Kaufland networks. €75 million will be for Lidl to expand its network in Albania, Bosnia and Herze...
28 July 2023
In Germany, the discounter now offers reduced loyalty only prices on selected non-grocery items Driving footfall to stores Previously, Lidl Plus only prices were used on food items as a way to reward shoppers and try to encourage sign up to the discounter’s loyalty scheme. Its loyalty only prices have now been extended to its non-food assortment, with its pre-zero range of household prod...