17 January 2020
Lidl Spain has launched a new food-to-go private label called “Listo para comer” (ready to eat) aiming to offer easy, simple and affordable food solutions to shoppers. The 14 products are displayed in dedicated fixtures, branded “Listo para comer”. According to Arantxa Conde, PR Director at Lidl Spain, all products are freshly prepared with locally sourced ingredients, aligned with the local sour...